LAKE LURE, North Carolina – July 14, 2025 – Ocufii, a leading technology company in the personal, asset and firearm protection markets, is taking steps to position it for rapid growth in the firearms industry and success abroad. Ocufii is proud to announce the addition of new partnerships and talent that add decades of industry specialization as well as technical, innovative and product leadership. To help with scale and speed, the company has appointed Moises Fernandez as Head of Latin America Sales. Ocufii has also hired Murray Road Agency for marketing services and Murray Road CEO Tim Brandt will act as Chief Marketing and Communications Officer for the organization.
Ocufii offers tangible products directly for consumers around key safety needs in multiple markets. However, the organization is focused on helping businesses and entire industries organizations connect and bring their products into the 21st century. By doing this, it will allow companies to completely change their revenue streams while meeting the changing needs and demands of a new set of customers. Ocufii is dedicated to transforming one-time sales organizations into recurring-revenue entities by providing digital services to their customers and channel partners.
Ocufii’s IoT (Internet of Things) framework, software and product introductions has sparked interest, revenue and large-scale potential in numerous markets. To support these diverse and connected customer bases, Ocufii has added key personnel and resources that add industry-leading knowledge and experience. One of quickest needs and areas of interest is in Latin America and Ocufii has added Moises Fernandez to head up sales and business development opportunities.
Moises Fernandez
Fernandez is a seasoned Telematic Engineer and strategic technology leader with over 17 years of experience driving innovation in the M2M (Machine-to-Machine), IoT (Internet of Things) and Location-Based Services (LBS) industries. His career has been defined by a passion for building intelligent, connected ecosystems that bridge the physical and digital worlds delivering scalable, data-driven solutions that empower businesses across multiple sectors.
Fernandez has led the design and implementation of advanced telematics and IoT architectures that integrate LBS technologies to provide real-time visibility, geospatial intelligence, and location-aware automation. His expertise in GPS, GNSS, geofencing, and context-aware services has enabled groundbreaking applications in logistics, fleet management, smart mobility, asset tracking and urban infrastructure, helping organizations optimize operations, improve safety, and enhance customer experiences.
“Moises is an accomplished leader who combines amazing technical and product knowledge with an unprecedented track record of large-scale growth in major markets across the globe,” said Ocufii CEO William Sandoval. “Ocufii and niche-industry business partners will benefit from his forward-thinking mindset and strong foundation in both embedded systems and wireless communication protocols. He’s deeply engaged in the evolving landscape of IoT and will help us unlock the full potential of intelligent location-based solutions.”
Murray Road
Murray Road is a leading Marketing Agency in the firearms and outdoor industries. Deeply rooted through personal and professional connections, the team serves dozens of clients in a multitude of areas. The team’s polished presence in direct-to-consumer marketing plus their deep understanding of the trade and sales channels within the industry make them a huge asset to Ocufii. The Murray Road Team has already engaged to help Ocufii with its messaging, product road map and partnership opportunities within the shooting and hunting industry.
Murray Road’s connections to major organizations and ability to partner in a meaningful manner with these companies both large and small will help Ocufii get even more traction—while also informing the industry on the true potential of what Ocufii is building.
Tim Brandt
Brandt has put together a career in the firearms, outdoors and tactical industries that spans more than 20 years. He combines over a decade of corporate/organizational experiences with almost 10 years of agency management. Brandt has held leadership positions at some of the industry’s largest organizations and has founded and co-lead a small business through all cycles of shooting, hunting and outdoor market levels.
Brandt’s role for Ocufii is to bring industry knowledge, experience and know-how to the most under-served area in firearms sales, marketing and manufacturing—technology. Ocufii’s initial entries into this industry include tangible products, web-based apps and a vast global network. These are available only through Ocufii’s founders’ profound and pronounced experience and understanding of complex platforms, systems and modern connectivity as a whole. They have built similar inroads and massive success stories within global organizations and markets and are poised for more of the same in the personal, asset and firearm safety and protection spaces.
“Tim’s experience, knowledge and relationships has already opened so many doors for us,” said Sandoval. “Tim’s experience marketing and selling products in all categories to firearm owners and safety-minded consumers is essential as we enter this market. Furthermore, his navigation of the sales channels and the support of scaling operations dovetails into our team’s skillsets in an exciting manner.”
Ocufii’s Outlook
Ocufii is developing connectivity, technology, products and a powerful software platform designed to serve the evolving needs of firearm owners while also empowering organizations across the industry. Alongside a suite of consumer-facing products and services, Ocufii partners with manufacturers, retailers and service providers to help them modernize their offerings and better connect with today’s digitally savvy customers.
By enabling these organizations to evolve from traditional one-time sales models to recurring-revenue streams through digital services, Ocufii is helping to future-proof entire industries. This dual approach—serving both end users and industry stakeholders—lays the foundation for scalable growth and continuous innovation, supported by a flexible software framework that welcomes integration and collaboration from companies of all sizes.
More information on how Ocufii is bringing firearm owners and everyday citizens smart and secure in home and on-the-go safety solutions is available at ocufii.com.
About Ocufii
Ocufii is a leading innovator in connected and intelligent safety solutions, dedicated to enhancing the security of people, assets, and firearms. Based in Lake Lure, North Carolina, Ocufii leverages cutting-edge technology to provide comprehensive safety products that are easy to use and highly effective. Our product lines, including TagMe™ Assist, TagMe™ Alert, and TagMe™ Secure, offer real-time notifications and advanced security features without the need for paid subscriptions. Ocufii’s commitment to safety and security ensures peace of mind for individuals and families, whether at home or on the go. Discover more about our innovative solutions at ocufii.com.
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