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OUR COMPANY

Reimagining Safety & Security for Every Moment

Ocufii was built on a simple belief: safety should never be complicated, and peace of mind should always be within reach.

Our mission is to protect what matters most – people, valuables, and communities – anytime, anywhere.

With decades of IoT expertise, we’ve created a connected ecosystem that blends innovation with practicality: TagMe Assist, TagMe Alert, TagMe Secure, and the Ocufii platform work together to keep you informed and in control.

At the heart of this ecosystem is the Ocufii App – your mobile safety command center.
From one intuitive dashboard, you can send emergency alerts, share live location, monitor devices, and manage your entire safety network – all free for every user.

Here’s what makes Ocufii different:

• Personal Safety Made Simple The Ocufii App turns your smartphone into a safety device with one-tap alerts, live location sharing, and 911/988 auto-dial – all free for every user.

Connected Protection for Valuables TagMe Alert uses discreet movement sensors to safeguard what you value most, from jewelry to important documents.

Responsible Firearm Security – TagMe Secure combines proven locks with connected technology for instant alerts when unauthorized movement occurs.

Stay Connected with NotifyMe – A free companion app that keeps family, friends, and trusted contacts informed in real time.

Ocufii Core for Groups & Businesses – A powerful web dashboard that unifies alerts, devices, and workflows for complete situational awareness and rapid response.

Ocufii is driven by a commitment to make safety available and affordable to everyone – families, students, seniors, lone workers, and first responders. We’re excited to bring innovation to individuals and industries across the globe. Together, let’s create a safer environment for our loved ones and communities.

Remember: It’s not just about technology; it’s about a safety network designed for life’s unpredictable moments.

OUR VISION, MISSION, & VALUES

Vision

Our vision is to pioneer technologically innovative solutions that foster awareness and knowledge, ultimately enhancing the safety of our children, families, and communities.

Mission

Our Mission is to develop cutting-edge solutions that incorporate ground breaking technology, uphold the highest quality standard, and provide exceptional customer service. We aim to deliver a unique and positive user experience that sets us apart in the industry.

Core Values

Trust

Innovation

Integrity

Excellence

Making a Difference

Humility

People

OUR TEAM

About Us

William Sandoval

CEO & FOUNDER

With 25+ years in business and product management, William has led hardware/software development and IoT services. He previously managed a $600M+ portfolio as VP of Product Management at Philips Lighting, Honeywell, and Ingersoll Rand, and served as GM at Kore Wireless and SVP at PowerFleet.


As Ocufii’s visionary, he brings proven expertise in driving growth and innovation.

About Us

Sajaad Chaudry

CTO & CO-FOUNDER

With 30+ years in software development and IoT integration, Sajaad has led Honeywell’s professional services team, Cisco’s software services, and founded IoTDots, an IoT-focused software firm.


At Ocufii, he drives software architecture, backend systems, and mobile app development.

About Us

John Athayde

CDO & CO-FOUNDER

With 25+ years in marketing and UI/UX design, John has led design at PowerFleet, served as VP of Design at CargoSense, and headed UI/UX at LivingSocial. He also founded Meticulous, a boutique design consultancy.

At Ocufii, he oversees UI/UX for the mobile apps, software platform, and website design.

About Us

Tim Brandt

CRO

With 20+ years in the outdoor and firearm industry, Tim brings deep expertise in revenue growth and market strategy. He spent over a decade in corporate leadership and nearly as long as co-owner of a marketing agency.

At Ocufii, Tim drives revenue initiatives and oversees go-to-market strategy to strengthen brand presence and engagement.

About Us

Moises Fernandez

Head of Customer Experience & Sales - Latin America

With 17+ years in IoT and telematics, Moises has led product and engineering initiatives that deliver real-time visibility and automation for transportation and logistics.


At Ocufii, he heads customer experience and sales in Latin America, leveraging expertise in GPS/GNSS, telemetry, and secure IoT architectures.

OUR ADVISORS

About Us

Elizabeth Elkins

Advisor & COO at Xirgo Technlogies

An accomplished executive with 25+ years of experience, Elizabeth has held senior leadership roles across technology and financial services. She currently serves as COO at Xirgo Technologies and previously led Banking & Payments at Google Cloud, served as Chief Product Officer at PowerFleet, and co-founded Pneuron Corporation as COO. She also held executive roles at Fiserv as President and General Manager.

At Ocufii, Elizabeth provides strategic guidance on product, operations, and growth.

About Us

Chris Wolfe

Advisor & CEO at Xirgo Technlogies

With 30+ years of experience, Chris has held senior leadership roles across wireless and IoT industries. He currently serves as CEO at Xirgo Technologies and previously was CEO of PowerFleet, President & SVP of Wireless Solutions at Qualcomm, and owner of Wolfe Total Fitness and Wolfe Property Investments.

At Ocufii, Chris provides strategic guidance on growth, partnerships, and market expansion.

About Us

Scott Wiley

Advisor & GM, Head of Connected Systems at Copper Lighting

With 30+ years of experience, Scott has held senior leadership roles in electronics, wireless, and IoT. He currently serves as GM and Head of Connected Systems at Cooper Lighting and previously was President & COO at ARK Electronics, SVP of Product Management & Strategy at KORE Wireless, VP of Commercial Outdoor & Safety Products at Acuity Brands, and SVP of Marketing & Product Management at Numerex Technologies.

At Ocufii, Scott provides strategic guidance on connected systems and product innovation.

About Us

Bryan Mash

Advisor & President at HSM Ventures, LLC

With extensive experience in HR leadership across multiple industries, Bryan served as VP of HR for Fortune 500 companies, leading global functions such as Engineering, Marketing, Finance, and IT. He now heads HSM Ventures, providing executive coaching, business strategy, organizational design, and talent assessments.

At Ocufii, Bryan advises on organizational strategy, leadership development, and HR best practices.